SessionM Re-Branding

With an understanding of the client’s history, services, and mission to help customers connect in a mobile-first way, I was able to collaborate with their team to craft a powerful, unique and modern visual identity for the brand, including Wordmarks, Color Palette, Icon System as well as Templates for Presentation and other Marketing Materials.

Client: SessionM
Services: Re-branding: identity system, brand guidelines & templates

LOGO

The design of logo uses geometric shapes to embody the core brand spirits—energetic, cutting-edge and foward-thinking.

ICONOGRAPHY

Client’s icon system is mainly used for their website. Therefore, all the icons should always convey a meaning or function. Minimal and linear icons suit the brand identity, and represent the value of the client’s streamlined digital service.

Primary colors of the brand are used to fill certain parts of the icons for emphasis or indication of action etc.

BRAND GUIDELINES

The brand guidelines include instructions related to color, fonts, iconography and layout etc., as well as the usage of various templates—Presentation, Infographics and other collateral materials.

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Collaterals

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