The design of logo uses geometric shapes to embody the core brand spirits—energetic, cutting-edge and foward-thinking.
Client’s icon system is mainly used for their website. Therefore, all the icons should always convey a meaning or function. Minimal and linear icons suit the brand identity, and represent the value of the client’s streamlined digital service.
Primary colors of the brand are used to fill certain parts of the icons for emphasis or indication of action etc.
The brand guidelines include instructions related to color, fonts, iconography and layout etc., as well as the usage of various templates—Presentation, Infographics and other collateral materials.